How to Choose the Right Keywords (2024)

How to Choose the Right Keywords?

Why SEO?

By 2024, SEO has become even more important. In a world where internet usage habits are changing rapidly and technology is constantly evolving, maximizing your visibility on search engines has become a critical factor for the success of your digital presence.

Current Reasons Why SEO is So Important in 2024:

Emerging Mobile Search Trends:

Mobil cihazlar, kullanıcıların internete erişiminde birincil araç haline gelmiştir. İstatistiklere göre, tüm online aramaların neredeyse %60’ı mobil cihazlar üzerinden yapılmaktadır. Kullanıcılar, bilgi arayışlarında ve alışveriş kararlarında mobil cihazlarına daha fazla güveniyorlar. Bu durum, web sitelerinin mobil uyumluluğunu ve mobil arama sonuçlarındaki performansını daha da önemli kılıyor.

Voice Search Rise

Voice search technologies are changing the way users access information and are experiencing significant growth in this area. Smart assistants and voice commands are among the methods preferred by users, especially for local searches. Voice search offers new opportunities in SEO strategies by allowing users to access information through a hands-free and more natural interface.

Integration of AI and SEO:

Artificial intelligence (AI) is deeply integrated into SEO and content creation. AI is making content production easier, while at the same time increasing the importance of delivering original and valuable content. AI's creative potentialcan be used to develop innovative approaches to SEO strategies.

Things to Consider When Preparing Content:

• Quality and Original Content: Your content should be valuable and informative for users. It should also be original and avoid copied content.
• Keyword Density: Keywords should be integrated naturally into your content. Excessive use of keywords can be perceived as spam and cause your site to be penalized.
• User Experience: The readability and navigability of your content is important for the user experience. Users need to be able to easily find what they are looking for.
• Mobile Compatibility: If your content displays well on mobile devices, you can target mobile users as well.
• Speed and Performance: The loading speed of your website has a huge impact on user experience and SEO performance. Fast-loading pages offer a better user experience and rank better.

 

Choosing the Right Keywords and Content Optimization:

What is Keyword Density?

Keyword density refers to how often a particular keyword or phrase is used in the content of a web page. It is usually calculated as a percentage of the total word count. The ideal keyword density is a balance that helps search engines understand the topic of the page, while ensuring that the content remains natural and readable.

How to Calculate Keyword Density?

Keyword Density = (Total Word Count / Total Number of Keywords) × 100

For example: If a page has 1000 words and a particular keyword appears 10 times, the keyword density would be %1.

What is the Ideal Keyword Density?

SEO experts usually recommend a keyword density of between %1 and %2 of the total word count of the content. This ratio prevents the content from being perceived as spammy, while still helping search engines understand the topic.

Where Should You Add Keyword Density?

You should integrate your keywords into various parts of your content:

• • Title: The title of your article should include your keyword and make it clear to both users and search engines what the content is about. Make sure to use your keyword in a natural way in your title.
  • Subtopics: Subheadings like H2 and H3 divide your content into sections, increasing readability and giving users a better navigation experience. You can also use your keywords naturally in your subheadings.
  • Introduction Paragraph: Use your keyword at least once in your introductory paragraph. This immediately establishes the topic of the page and helps users understand what the content is about.
  • Main Content: Distribute your keywords according to the natural flow of the content. Present information without distracting the reader. Avoid repeating keywords too much or using them in an artificial way.
  • Conclusion Paragraph: Reinforce the focus of the content by repeating your keyword at the end of your article. This will help users remember the main idea of the content.
  • Meta Descriptions and URL: Help search engines better categorize your content by including your keywords in your meta descriptions and URL structure. Use your keywords naturally in your meta descriptions and make sure your URLs are short and descriptive.
  • Visual Subtexts: Don't forget to include alt text for your images. Alt texts describe the content of your images and help search engines understand your images better. You can use your keywords in a natural way in your alt texts.
  • Internal Connections: Make your content interlinked by including links to other related articles and pages. You can use your keywords in a natural way in your internal links.
  • External Links: External links to credible and authoritative sources:. This increases the credibility of your content and offers users more information.
  • Naturalness Avoid using your keywords in a forced or artificial way. Keep your content natural and readable.
  • Diversity: Create keyword diversity by using synonyms and related terms.
  • User Orientation: Always write your content for users, not for search engines.
  • Continuous Optimization: Review your keyword selection and content regularly and update it if necessary.

Additional Tips:

• Long-tailed Keywords: It involves less competition and can drive more transformation.
• Niche Keywords: It targets people interested in a specific product or service.
• Local Keywords: It targets people in a specific position.
• Related Keywords: Content should be relevant to the topic of your page.
• Current Keywords: Follow trends and use new keywords that are becoming popular.

Choosing and using the right keywords is an important part of SEO. By following these tips, you can choose the right keywords for your content and rank higher in search engines.

Remember: SEO is a continuous process and should be monitored and improved regularly. Track the performance of your content, update your keyword strategy and continuously improve the user experience.

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